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Online marketing or online targeting?

5/2/2013

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Remember, whatever you publish online will be available to (most of) the entire planet indefinitely.  Please be careful with the information you post on your firm's bio about you.  Many online marketing consultants will advise you to include personal information in your bio, including your hobbies, interests, and personal activities.  While there is nothing specifically wrong with doing this, you should make sure to keep your descriptions vague and general.  "Chris enjoys spending time outdoors" is better than "Chris meets with the Maricopa Hikers every Saturday morning to hike up Camelback Mountain."

Look at your bio as though you were someone sworn to your destruction, and consider whether it provides any clues that might reveal your habits or routines.  If you could take any of the information from your bio, and perhaps add it to other information available online, to pin you to a predictable location, then you should change it.  You can still make yourself relatable without making yourself vulnerable.
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    Chris Wencker is an attorney in Arizona specializing in litigation and government representation.  He has an abiding interest in the safety and security of all legal professionals.

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